Homeflow Valuation: Generate more vendor and landlord leads

Agencies using Homeflow Valuation received up to 22 times more valuation leads

We’re convinced that Homeflow Valuation is the most accurate Instant Valuation Tool on the market – and the most effective at generating estate agent leads.

We launched the Homeflow Instant Online valuation tool on our website recently, covering all 9 offices across the Midlands and have been amazed by the response, not only the quantity of users but also the quality of leads generated, resulting in a very healthy number of valuation leads turning into instructions.” Phillip M Sandbach, Director, John German

Read on to find out more, or take a look at our step-by-step guide on how Homeflow Valuation works.

Why Homeflow Valuation works

You work hard to send potential customers to your website – through SEO, emails, pay-per-click advertising, leaflets and promotions.

Your number one priority is to find out who these website visitors are – to get their email address and phone number – and to gain new instructions.

Homeflow Valuation is a proven estate agent lead capture system which encourages vendors and landlords to offer their contact details, in exchange for information that is valuable to them.

Homeflow Valuation - how it works

Homeflow Valuation: Accurate and Effective

All instant valuation tools are website plug-ins, giving customers an instant property valuation in exchange for their contact details.

So which should you choose? We think Homeflow Valuation is the best lead generation tool for two reasons.

1)      The accuracy of the valuation

You don’t want a tool that gives customers false expectations by valuing properties too high, or too low.

Homeflow Valuation is more accurate than other Instant Valuation Tools, as it has a vital extra step.

We ask customers to choose properties that are most like their own from a selection of properties that are currently on the market. See how this works.

The data we receive is used to improve our algorithm – meaning that over time, your customers get increasingly accurate instant online valuations.

2)      The number of  valuation leads

We looked at the leads generated by Homeflow Valuation from March to May 2017.

During this period, some of our clients generated up to 22 times more home seller leads versus the previous quarter.

The smallest increase was 1.5 times – and this was for a client who already had a superbly converting website.

On average, Homeflow Valuation generated 28 property valuation leads per branch.

The secret behind Homeflow Valuation’s accuracy

Homeflow’s estate agent valuation software is built on a “Automated Valuation Model” (AVM) which is statistically more accurate at producing valuations in aggregate.

What does this mean?

Imagine a long terraced street, with numerous near identical houses, many of which have sold in the past year. Every Instant Valuations Tool on the market will nail a valuation request within a few percent – and capture vital property leads.

Now imagine a unique property in a sparsely populated area, where few homes have been sold.

In this case, Homeflow’s valuation software has a magic little extra step which both gives more accurate valuations and wins the confidence of the customer.

Once the customer has entered their contact information, Homeflow Valuation displays 6 similar properties that are currently on the market and asks the customer to “Select any which are similar” to their own.

First, this improves accuracy – if they select higher valued properties, we adjust the estimate upwards. If they choose lower valued property, the estimate is revised down. This reduces disappointment and avoids building up unrealistic expectations.

Second, this involves the customer in the valuation process. By getting their input, the customer is more likely to trust the valuation.

If you’d like to know more, ask for a demonstration of the science – we have test graphs across 2000 properties showing Homeflow Valuation’s valuation accuracy.

Homeflow Valuation – Instant Valuations for any website

We can help you to install Homeflow Valuation onto your website, whether it is built by Homeflow or not.

If you have a Homeflow site, integration of our instant online valuation tool is easy. Homeflow Valuation will be a seamless part of your website and your instant valuation leads will be added to your main real estate leads database.

If you have a Homeflow site but would rather choose a third-party tool, that’s fine – but the integration will be a little more clunky. You’ll probably need to use a sub-domain of your URL (e.g. instant-valuation_yoursitename.co.uk) and your leads will end up in a side system, which you’ll need to check separately.


Homeflow Valuation keeps your customer data in one place

If you have a Homeflow website, Homeflow Valuation creates a ‘Single Customer View’.

Let’s explain.

When a customer requests a Homeflow Valuation instant valuation on your site, their email address and contact details are added to your user database.

If they’ve given you their details before, their valuation request will be added to their user record.

If they are a new customer, a user record will be created.

When that customer phones you, or walks into your branch, or visits your website again, you’ll know who they are, and will be able to see that they have requested a Homeflow Valuation.

A big part of the Homeflow service is working with you to optimise your lead conversion rate – in fact, this is the main focus of our Customer Success Team. If all of your customer data is held within the Homeflow system we can help you review your success in converting leads. We can review your reports with you and share benchmarking data so that you can see how you compare to other agencies.


What happens if I have a Homeflow website and choose a third party tool?

If a customer requests an instant valuation on a third party tool then:

  • Your website loses sight of the customer
  • Your website can’t log the customer in
  • Your website doesn’t save the customer’s valuation request
  • There is no way of your website pushing the customer lead into your back end software
  • Your website can’t integrate your lead reporting – so we can’t report and benchmark your conversion performance.

If you’d like to know more on the detail of how we synch and share user IDs between your software and your website, so you have a Single Customer View (SCV), please get in touch.


Homeflow Valuation reflects your brand

Homeflow Valuation shares the same style sheets as your main website – so if you decide to change fonts, colours, button styling or form styling,  Homeflow Valuation will automatically stay 100% on brand.


Homeflow Valuation + marketing = more valuation requests

 Homeflow Valuation makes all of your marketing work harder – by capturing and converting leads.

  1. Google Pay-Per-Click advertising

Create ads that direct vendors and landlords straight to Homeflow Valuation.

  1. Facebook advertising

Run a targeted campaign inviting potential customers to find out the value of their home. Contact us for a quote on running a Facebook ads campaign.

  1. Email marketing

Send targeted emails to your database asking “How much is your home worth?”, or “Landlords – value your current portfolio”

  1. Direct marketing – leaflets and newspaper ads

Invite customers to get a free instant online valuation.

  1. Add a link to the Homeflow Valuation tool to your email signatures, automated emails and property alerts.

Take every opportunity to drive traffic to your website.

  1. Social media posts

Generate more website traffic through offering free instant home valuations.


Get in touch to find out more

Want to know more about how to generate more estate agent leads? Simply fill in the form below to enquire about Homeflow Valuation. We’ll be in touch shortly.

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