Take on the online agencies with local expertise
How to protect your agency business from the online agents
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Are the online agencies affecting your business?
Many have extolled the rise of the online agencies – most recently a report by BNP Paribas Exane, titled “The future of estate agency: Who wins?” suggesting the online agents may have as much as a 20% market share within the next 5 years.
Whether a network of ‘local property experts’ can genuinely know a neighbourhood is up for debate.
We don’t think so – so here are our thoughts on how to protect your agency business using your local expertise.
1. Fix Your local search SEO
Start with your Google My Business page. Google uses the information on your page to understand your proximity to the customer. Make sure you’ve claimed and verified all of your branch locations.
Homeflow websites take location content and embed it right across your site, giving you an SEO advantage. Watch this video to find out how:
2. Showcase your local expertise on your website
If you don’t yet have local area guides on your site, you’re missing out on a great source of organic traffic. Content needs to be unique and engaging and of real interest to local customers.
Why not get each member of staff to write a few words about the area they know best? If you’re too busy to think about copywriting, we have experts who can help.
If you’d like us to review your current site, just let us know. We’ll look at your site content, structure and usability; SEO and much more.
3. Increase your website traffic
If you’re not using PPC (Pay-Per-Click Advertising) yet, it’s the fastest way to drive local customers to your website and win new instructions.
We can help you with Google and Facebook ads.