Homeflow strengthens leadership to unlock further growth opportunities

Press Release: 13th May 2022.

We’re happy to announce the promotion of Nik Chotai to the role of Managing Director. Nik has been with Homeflow for four years as Director of Finance & Operations.

Homeflow powers hundreds of estate agent websites and provides lead generation software and services to clients covering thousands of offices across the full spectrum of the property market.

Nik takes over from the Homeflow founders Adam Laird and Jeremy Harford Tapp, who remain in the business full time. Their new roles will focus on their work with Homeflow’s larger agency partners, as well as driving further growth for the company through strategic product development and launches, commercial partnerships, and proptech acquisitions. 

Prior to his role at Homeflow, Nik worked in senior financial and operational roles for a number of technology businesses. Based on substantial growth in estate agency customers over the past 12 months, Homeflow has also been expanding its teams across Development, Operations, Customer Services, as well as Sales and Marketing. 

Nik Chotai commented: “Following a year of continued growth, this is a hugely exciting time for Homeflow and I’m thrilled now to be heading the team as Managing Director. It’s an exciting time for us as we continue to expand and enhance our product suite for estate agents, to empower them to push their businesses forward.” 

Adam Laird and Jeremy Harford Tapp commented on the news: “After a period of exciting growth, we’re really pleased to beef up the senior team and promote Nik to Managing Director. He will lead the day-to-day operation of the business, which will continue to evolve to support our estate agency clients.

This will enable us to focus on our large agency partners, and to push for growth opportunities by expanding our website platform and lead generation offering to estate agents. We expect this to be through new product initiatives, partnerships and proptech acquisitions.

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