How to amend your GDPR Consent statement

Change the default Marketing Consent statement if required

Forms on Homeflow websites will be updated before 25 May

All Homeflow website forms and email auto-responders will be updated ahead of the GDPR deadline.

A new Marketing Consent statement will be added, to ensure that you gain positive, opt-in consent to use your customer data for marketing purposes.

See our guide to making your website forms GDPR compliant.


Default Marketing Consent statement

The statement that will be automatically added to all Homeflow-hosted website forms is:

Get emails with the latest news and information on the local property market, our products and services. You can unsubscribe at any time.

Homeflow website form with GDPR statements

You need to consider whether this default Marketing Consent statement meets the needs of your agency.

Does this statement cover all of the potential future uses of your marketing database?

If you materially change this consent statement in the future, you will need to re-contact your existing marketing database to ask them to re-consent to receiving emails. So it’s worth getting this statement right from the outset.


We want to use this default Marketing Consent statement – what do I need to do?

If this statement is appropriate for your agency, you don’t need to do anything. Your forms will automatically update before 25 May.


We want to change this Marketing Consent statement – how do I do this?

  • Log into your Homeflow Admin and navigate to Settings / GDPR.

GDPR setting

  • Update the statements shown.

GDPR statements

I have forms on my website which are not hosted by Homeflow – what do I do?

You may have forms on your website that are not hosted by Homeflow.

Examples include:

  • Review services e.g. Feefo
  • Email newsletter services e.g. Mailchimp
  • Lettings services e.g. Fixflo
  • Appointments services provided by your software provider

If you have third-party forms on your website, you will need to contact the provider to ensure that marketing consent is collected in a way that is compliant with GDPR and consistent with your Homeflow website forms.


If you have any problems, please contact Support.


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