Following on from our last video looking at the recovery of UK Estate Agency traffic during lockdown, this next video examines what savvy agents are doing to WIN market share, during the uncertain recovery.
When markets are jittery, most competitors pull their advertising spend, and pull in their horns. However the old adage goes: “those who advertise into the face of a storm, win disproportionate gains in market share, compared to stable times”. This video examines which agencies appear to be doing this, and how aggressively. It also looks at why it has never been a cheaper (and hence good value ROI) time to do this, in recent years.
If you have enjoyed this video, then we would strongly recommend you watch our deep dive series of videos on PPC and SEO benchmarking for UK estate agents, as they are published over the coming weeks.
You may also be interested in a related topic of the mix of where traffic comes from, for a series of 10 larger, digitally savvy, estate agency groups.