Anyone can now research estate agents, search for property, book appointments and so much more, all on their mobile phones. As such, your mobile website must deliver the same quality experience as your desktop website, and reflect your brand as you need it to.
Indeed, some startling facts that really bring home the importance of the mobile internet:
- 50% of property related internet traffic is on a mobile, and this is growing by 10% a year
- Over 50% of email is read on a mobile phone, and growing
Estate agents need a dedicated approach to mobile, which is different to desktop, if they want to engage with their potential customers. This is because:
- the reader is navigating with a thumb, not a mouse
- speed and simplicity are of paramount importance on a small screen, often without a broadband connection
- mobile usage is slightly different to desktop browsing , for example with people looking for quick contact information
- a mobile app isn’t good enough. A mobile website is required to avoid unwieldy download experiences and visitor frustration.
With over 50% of emails being processed on a mobile, having a mobile site that is properly integrated with your main website means potential customers will see the right version of your site and your brand whether viewing a link from a phone or a desktop.
Broadly speaking there are two approaches to developing websites that are optimised for desktop, tablet and mobile platforms. On the one hand you can build a fully responsive design which changes layout to optimise for the viewing device. On the other, you can use adaptive design to serve a different, fully targeted site at different platforms. Our technical team has written an article explaining some of the pros and cons of each approach. And our customer service team is also on hand, to advise you on the best approach, in simple terms, mindful of your specific situation, your current site and your budget.