We help estate agents to win more instructions

Our Services

From websites to the latest tools to help you
market your agency more effectively online.

Lead generation for estate agents

What does Homeflow do?

We generate more leads for your agency. In a competitive market, Homeflow are all you need to get noticed. We’ll help you grab the attention of your local vendors and landlords.

We create websites. Homeflow websites work beautifully on all devices and rank highly in Google search. Fast, template sites and one-of-a-kind bespoke sites. All functionally brilliant and undeniably effective.

We offer innovative marketing. Start with Pay-Per-Click ads to drive quality website traffic.

We invent unique tools to drive enquiries. Valuation, Boomerang, Calendar – and more on the way.

We know this industry inside out and we’re happy to share our Benchmarking insights with you, free.

See the benefits

Check out the reasons to choose our websites and lead generation tools.

Cutting-edge design

  • Choose from one of our many website templates, or opt for the design flexibility and impact of a bespoke website
  • Beautiful, effective, flexible website designs - proven to deliver results.
  • Homeflow websites are designed to generate business for your estate agency. More enquiries, more instructions.

Powerful Homeflow functionality

  • All Homeflow websites run on an evolving, powerful platform, so your website technology is always secure and up-to-date.
  • Homeflow websites are the fastest on the market - and they don't slow down over time.
  • Our sites deliver superior SEO - with on-site technology and off-site advice. We offer free advice to improve your Google organic rankings.

Market-leading features

  • Homeflow websites include premium features as standard - we don't charge a penny more.
  • Features include: Draw A Map, AutoSuggest, Infinite Scroll, Streetview, Accountless Save, Branded email alerts & more.
  • Get a clear view of all of your leads, including Portal enquiries, with our Lead Management system.

Unbeatable quality and support

  • Our Award Winning websites are used by hundreds of agencies, from small independents to large national networks.
  • You're in control: easily update your content whenever you wish. Add blog posts, update a staff profile, or add an offer.
  • We're committed to supporting you to grow your business: during your move to Homeflow, and once your website is live.

Generate more vendor and landlord leads

  • Homeflow Valuation works by encouraging vendors and landlords to offer their contact details in exchange for valuable information.
  • Generate a stream of additional valuation leads for your business.
  • Some agencies have seen up to 22 times more valuation leads.

An accurate Instant Valuation tool

  • Avoid giving your customers false expectations by valuing properties too high or too low.
  • We ask customers to choose properties that are most like their own from a selection of properties that are currently on the market.
  • This vital extra step allows our algorithms to give increasingly accurate valuations.

Instant Valuations for any website

  • Homeflow Valuations works whether or not you have a Homeflow Website.
  • If we built your website, integration of Homeflow Valuation is quick and simple.
  • If you have a website built by a third party, you can still easily use Homeflow Valuation to capture instant valuation leads.

Keep all your lead information in one place

  • If you have a Homeflow website, all of your instant valuation leads will be added to your user database.
  • Keep all your data in one place, so that you have a single view of each customer's history.
  • Our Customer Success team can help you review your lead data to maximise your conversion rates.

Automated responses to portal enquiries

  • Works with enquiries from the major portals, including Rightmove and Zoopla.
  • Boomerang fires an email to the applicant in seconds, fully branded by you and personalised to the applicant.
  • Works on multi-send leads that go to numerous agencies at once - be the first, or only agency, to respond.

Build your agency brand

  • The equivalent of having a very prompt, polite negotiator answering the phone within 3 rings, 24 hours a day.
  • Show applicants that you are professional, prompt and polite - especially important if they also have a property to sell.
  • Staff profiles within the Boomerang emails give a human face to your agency.

Drive traffic to your own website

  • The Boomerang email lists your similar properties, to generate further interest.
  • The applicant can see details of the office that is marketing the property and explore your website area guides.
  • The applicant will respond directly on your website – giving you the chance to build a relationship and win more valuations.

Boomerang boosts your website SEO

  • Increase your 'repeat visitor' ratio, through multiple enquiries, improving your SEO rankings.
  • Positive click-through rates ensure a steady stream of traffic to your website - ready for conversion.
  • Fully trackable through Google Analytics. See which traffic was generated by the Boomerang and the behaviour of those customers.

Specialists in PPC for Estate Agencies

  • We know how to get you to the top of the Google Search rankings, and how to drive targeted traffic from Facebook.
  • Active management service - we don't 'set and forget'. We work with you to get the results you need.
  • Live results on a personalised dashboard. See your campaign performance whenever you choose.

We are a Google Partner Agency

  • Everyone who works on your PPC account is AdWords Certified annually.
  • Our pricing is transparent and fair. Your media spend is paid directly to Google - you know exactly how much is spent on clicks.
  • Our campaigns are required to meet Google's Partner standards. We are up-to-date with the ever-changing AdWords platform.

We get better results

  • Market-leading click through rates of 3-12%, far above the 2% considered as 'good' by most agencies. Low bounce rates.
  • A/B/C testing on all ad text - talented copywriters create ads that resonate with your audience
  • Sophisticated targeting to ensure your ads are only shown to the right customers. We don't waste your media budget.

Robust conversion tracking

  • Know which clicks lead to phone calls and website conversions.
  • Measurable results: calculate your ROI on your advertising spend.
  • Google Analytics integration to support Conversion Rate Optimisation on your website.

Assess your online performance

  • Homeflow Benchmarking shows you whether your online performance is better, or worse, than other agencies of a similar size.
  • See how you compare on a broad range of measures of Reach, Engagement and Performance.
  • We benchmark half-a-billion pages annually – and this figure is increasing month on month.

Free to all UK estate agencies

  • A free service used by 500+ UK estate agencies of all sizes.
  • View your Benchmarking data online, using a personal log in.
  • Arrange a free Benchmarking review with one of our team to identify opportunities for improving your results.

100% confidential

  • Your data will never be shared beyond the core team of Homeflow online marketing analysts.
  • All data is aggregated. e.g. if you have 15 branches, your data will be combined with that of agencies with 10-20 branches.
  • No other agency will be able to identify or see your specific performance.

Make the right business decisions

  • Understand whether your online results are competitively weak, or strong.
  • Put your data into context in order to choose where to invest your time and energy.
  • Get unique insight to put your agency ahead of your local competition.

Book viewings and valuations online

  • Compete with the online hybrid agencies by offering appointment booking 24/7.
  • Calendar is seamlessly integrated into your Homeflow Website booking forms, or added as a pop up.
  • Receive emails every time a customer requests an appointment, so that you can check and confirm their timeslot directly with them.

Configured to suit your agency

  • Choose which times can be requested, the earliest booking date and how far appointments can be booked in advance.
  • It is made clear to the customer that they are selecting a preferred time and that this time will be confirmed.
  • Booking forms and emails are styled to suit your agency brand.

Improve your customer service

  • Make it fast and easy for customers to book a convenient appointment for a viewing or valuation.
  • Let customers book on the move, with Calendar delivering results on mobile, tablet or desktop.
  • The customer receives a personalised email confirming their requested appointment time.

More efficient appointment scheduling

  • Free up staff time through streamlining and organising your appointments process.
  • Easily manage appointments within your Homeflow Admin system.
  • Keep track of appointments, ensuring all staff have visibility of times and that there is no double booking.

Get a single customer view

  • Ensure your website and agency software recognise each individual customer as the same customer.
  • Ensure both your software and your website hold and use the same vendor, landlord and applicant data.
  • Available now for Reapit customers. Integration with other software coming very soon.

Provide exceptional customer service

  • Give your agents the right tools to deliver market leading customer service.
  • Know a customer's complete history, whether they are on your website, or in your branch.
  • If a customer has been browsing through properties on your website, you need to know when they walk into your branch.

Make your website work harder

  • Your website should sit at the heart of all of your marketing activity.
  • Your site holds a lot of intelligence - names, emails, vendor leads, viewing requests, search profiles.
  • Don't leave this intelligence locked up in your website - you need it when speaking to customers in branch or on the phone.

Make your software work harder

  • Create a website account when you speak to a new customer, automatically generating a website welcome email.
  • See in your software when a customer has visited your website and carried out a property search.
  • When a customer expresses an interest in a property in branch, you can save this in their website account.

Chosen by over 500 estate agencies

Independent, or part of a corporate group?
One branch or one hundred?
If you’re an estate agency, we’d like to work with you.

Small Independents

Large Independents

Corporate Agencies

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