Lead generation tools

We're not just a website provider.
Whether or not you have a Homeflow website, we can help you generate more leads online.

Get more valuation requests and instructions

We offer the latest market-leading tools to give your agency the edge over the competition.


Generate more leads with our market-leading instant valuation tool.


Get buyers and renters to visit your website directly.


Pay-Per-Click advertising. Instant website traffic. Highly targeted. Proven return on investment.


How does your agency website perform?
Get free, objective insight.


Want to offer a 24/7 service? Let customers book viewings and valuations online.

People Exchange

The next level of website-software integration.
Give your agency a competitive advantage.

See the benefits

Check out the reasons to choose our websites and lead generation tools.

Cutting-edge design

  • Choose from one of our many website templates, or opt for the design flexibility and impact of a bespoke website
  • Beautiful, effective, flexible website designs - proven to deliver results.
  • Homeflow websites are designed to generate business for your estate agency. More enquiries, more instructions.

Powerful Homeflow functionality

  • All Homeflow websites run on an evolving, powerful platform, so your website technology is always secure and up-to-date.
  • Homeflow websites are the fastest on the market - and they don't slow down over time.
  • Our sites deliver superior SEO - with on-site technology and off-site advice. We offer free advice to improve your Google organic rankings.

Market-leading features

  • Homeflow websites include premium features as standard - we don't charge a penny more.
  • Features include: Draw A Map, AutoSuggest, Infinite Scroll, Streetview, Accountless Save, Branded email alerts & more.
  • Get a clear view of all of your leads, including Portal enquiries, with our Lead Management system.

Unbeatable quality and support

  • Our Award Winning websites are used by hundreds of agencies, from small independents to large national networks.
  • You're in control: easily update your content whenever you wish. Add blog posts, update a staff profile, or add an offer.
  • We're committed to supporting you to grow your business: during your move to Homeflow, and once your website is live.

Generate more vendor and landlord leads

  • Homeflow Valuation works by encouraging vendors and landlords to offer their contact details in exchange for valuable information.
  • Generate a stream of additional valuation leads for your business.
  • Some agencies have seen up to 22 times more valuation leads.

An accurate Instant Valuation tool

  • Avoid giving your customers false expectations by valuing properties too high or too low.
  • We ask customers to choose properties that are most like their own from a selection of properties that are currently on the market.
  • This vital extra step allows our algorithms to give increasingly accurate valuations.

Instant Valuations for any website

  • Homeflow Valuations works whether or not you have a Homeflow Website.
  • If we built your website, integration of Homeflow Valuation is quick and simple.
  • If you have a website built by a third party, you can still easily use Homeflow Valuation to capture instant valuation leads.

Keep all your lead information in one place

  • If you have a Homeflow website, all of your instant valuation leads will be added to your user database.
  • Keep all your data in one place, so that you have a single view of each customer's history.
  • Our Customer Success team can help you review your lead data to maximise your conversion rates.

Automated responses to portal enquiries

  • Works with enquiries from the major portals, including Rightmove and Zoopla.
  • Boomerang fires an email to the applicant in seconds, fully branded by you and personalised to the applicant.
  • Works on multi-send leads that go to numerous agencies at once - be the first, or only agency, to respond.

Build your agency brand

  • The equivalent of having a very prompt, polite negotiator answering the phone within 3 rings, 24 hours a day.
  • Show applicants that you are professional, prompt and polite - especially important if they also have a property to sell.
  • Staff profiles within the Boomerang emails give a human face to your agency.

Drive traffic to your own website

  • The Boomerang email lists your similar properties, to generate further interest.
  • The applicant can see details of the office that is marketing the property and explore your website area guides.
  • The applicant will respond directly on your website – giving you the chance to build a relationship and win more valuations.

Boomerang boosts your website SEO

  • Increase your 'repeat visitor' ratio, through multiple enquiries, improving your SEO rankings.
  • Positive click-through rates ensure a steady stream of traffic to your website - ready for conversion.
  • Fully trackable through Google Analytics. See which traffic was generated by the Boomerang and the behaviour of those customers.

Specialists in PPC for Estate Agencies

  • We know how to get you to the top of the Google Search rankings, and how to drive targeted traffic from Facebook.
  • Active management service - we don't 'set and forget'. We work with you to get the results you need.
  • Live results on a personalised dashboard. See your campaign performance whenever you choose.

We are a Google Partner Agency

  • Everyone who works on your PPC account is AdWords Certified annually.
  • Our pricing is transparent and fair. Your media spend is paid directly to Google - you know exactly how much is spent on clicks.
  • Our campaigns are required to meet Google's Partner standards. We are up-to-date with the ever-changing AdWords platform.

We get better results

  • Market-leading click through rates of 3-12%, far above the 2% considered as 'good' by most agencies. Low bounce rates.
  • A/B/C testing on all ad text - talented copywriters create ads that resonate with your audience
  • Sophisticated targeting to ensure your ads are only shown to the right customers. We don't waste your media budget.

Robust conversion tracking

  • Know which clicks lead to phone calls and website conversions.
  • Measurable results: calculate your ROI on your advertising spend.
  • Google Analytics integration to support Conversion Rate Optimisation on your website.

Assess your online performance

  • Homeflow Benchmarking shows you whether your online performance is better, or worse, than other agencies of a similar size.
  • See how you compare on a broad range of measures of Reach, Engagement and Performance.
  • We benchmark half-a-billion pages annually – and this figure is increasing month on month.

Free to all UK estate agencies

  • A free service used by 500+ UK estate agencies of all sizes.
  • View your Benchmarking data online, using a personal log in.
  • Arrange a free Benchmarking review with one of our team to identify opportunities for improving your results.

100% confidential

  • Your data will never be shared beyond the core team of Homeflow online marketing analysts.
  • All data is aggregated. e.g. if you have 15 branches, your data will be combined with that of agencies with 10-20 branches.
  • No other agency will be able to identify or see your specific performance.

Make the right business decisions

  • Understand whether your online results are competitively weak, or strong.
  • Put your data into context in order to choose where to invest your time and energy.
  • Get unique insight to put your agency ahead of your local competition.

Book viewings and valuations online

  • Compete with the online hybrid agencies by offering appointment booking 24/7.
  • Calendar is seamlessly integrated into your Homeflow Website booking forms, or added as a pop up.
  • Receive emails every time a customer requests an appointment, so that you can check and confirm their timeslot directly with them.

Configured to suit your agency

  • Choose which times can be requested, the earliest booking date and how far appointments can be booked in advance.
  • It is made clear to the customer that they are selecting a preferred time and that this time will be confirmed.
  • Booking forms and emails are styled to suit your agency brand.

Improve your customer service

  • Make it fast and easy for customers to book a convenient appointment for a viewing or valuation.
  • Let customers book on the move, with Calendar delivering results on mobile, tablet or desktop.
  • The customer receives a personalised email confirming their requested appointment time.

More efficient appointment scheduling

  • Free up staff time through streamlining and organising your appointments process.
  • Easily manage appointments within your Homeflow Admin system.
  • Keep track of appointments, ensuring all staff have visibility of times and that there is no double booking.

Get a single customer view

  • Ensure your website and agency software recognise each individual customer as the same customer.
  • Ensure both your software and your website hold and use the same vendor, landlord and applicant data.
  • Available now for Reapit customers. Integration with other software coming very soon.

Provide exceptional customer service

  • Give your agents the right tools to deliver market leading customer service.
  • Know a customer's complete history, whether they are on your website, or in your branch.
  • If a customer has been browsing through properties on your website, you need to know when they walk into your branch.

Make your website work harder

  • Your website should sit at the heart of all of your marketing activity.
  • Your site holds a lot of intelligence - names, emails, vendor leads, viewing requests, search profiles.
  • Don't leave this intelligence locked up in your website - you need it when speaking to customers in branch or on the phone.

Make your software work harder

  • Create a website account when you speak to a new customer, automatically generating a website welcome email.
  • See in your software when a customer has visited your website and carried out a property search.
  • When a customer expresses an interest in a property in branch, you can save this in their website account.

What our customers say

We're proud of the relationship we have with over 500 UK estate agencies - from the largest corporates, to the smallest independents.

Find us

If you have any questions or would just like to know more, just get in touch.

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