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Google Advertising for Estate Agents (PPC)

Google PPC advertising for estate agents. Instant website traffic. Highly targeted advertising campaigns. Proven return on investment.

Get to the top of the Google rankings for more valuation enquiries.

PPC for Estate Agents

Unlike SEO, where efforts can take months (maybe years) to see higher rankings on the Google search result page, PPC (Pay Per Click) gives instant results.

Given this, it’s not surprising that paid ads are now an essential digital marketing tool for most UK estate agents. Pay per click ppc can help you drive traffic to your website instantly.

Homeflow, and our sister agency ROAR Digital, are specialists in Google AdWords for Estate and Lettings Agents. We’re a Google Partner, and all of the PPC team are AdWords Certified.

Because we’re UK Property specialists, you won’t get an off-the-shelf PPC campaign. All of our campaigns are tightly targeted to get the results you need.

Our methods of running Google Ads campaigns give better results. Agencies moving to Homeflow typically see their CTR increase by over 2%, whilst their cost-per-click falls by an average of 30%.

We get these results by building keywords focused on your local target audience. Our website landing pages offer a quality experience for your potential customers. We also create custom adverts and ad extensions to maximise your exposure within the search ads.

Running PPC Google AdWords takes a lot of skill. You have to define keywords, build ad groups, bidding strategies and more. Google has made it easy to create local PPC campaigns, but it takes years of experience and a team of digital marketing experts to run them effectively.

Running google adverts for keywords such as “estate agent near me”, “local estate agent” or “estate agent in your town” will help you get more people to your website. Each click costs money, so you need to make sure you know what you’re spending your money on and if it is getting you the results you want.

We can reach any of these customer groups, for any specific location:

  • Vendors
  • Landlords
  • Buyers
  • Tenants

We’re 100% focused on your return on investment. You need to know how much you’re paying for each click and how many of these clicks convert into leads. Our campaigns have tracking in place to give you the insight you need.

Most agents start with a Google AdWords Search campaign. This gets you into the ad listings on the Google search page and is a tried and tested method for generating valuation enquiries and leads.

You can also upgrade to include other paid channels, including Google Display Advertising, Google Remarketing, Facebook Ads and Bing Ads.

We stand by our results and believe in absolute transparency. That’s why we give you access to your own live dashboard, where you can view the results of your campaign in real-time. The dashboard also gives you valuable insight into your social media and SEO performance.


Already running a PPC campaign for your estate agency?

Take advantage of our free, no-obligation account review.

We’ll offer confidential advice on whether you’re paying the right amount for clicks, whether your targeting is effective, whether your ad copy could be improved and whether your clicks are converting at the rate we would expect.


Get a quote from us for Google Advertising for your estate agency

We can offer PPC packages based on your requirements, with differing set up and management fees dependent upon many factors including your objectives, geographical area and the advertising currently undertaken by your competitors.

Just get in touch for a tailored quotation.

Bradleys website from Homeflow

“I originally set up an AdWords campaign myself but knew that it lacked the depth and expertise to ensure a healthy ROI.

It was shortly after that I was recommended Homeflow’s PPC service. After a straightforward telephone call I knew this was the right decision. I provided a brief and within a couple of weeks we were up and running.

Our website visits increased significantly and as a result new customers are being gained on a regular basis. The regular conversations and reports show the results, enabling me to report back to our Directors.

This has become a vital part of our marketing spend.” Kai Logan, Marketing Director, Bradleys Estate Agents.


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