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Why your website's audience now includes AI
Your website has to compete with bigger brands for the same vendors and buyers, usually run by a small team with little time to spare. Whether you choose a template or a bespoke design, Homeflow gives you a professional, mobile-friendly site in your own branding, built to perform in SEO and AI search. Listings update automatically from your CRM and you can edit pages yourself, so the site stays current without extra work.
Running several branches means more content to keep up to date, more listings to manage and more systems to keep in sync. Homeflow’s easy-to-use CMS lets each team manage its own pages, branch details and staff profiles, without waiting on a developer. The platform stays fast as you grow and integrates with your CRM and other systems, so every office stays current and visible in its local market.
Large networks need a website that represents several brands and many offices, handles heavy traffic and fits the way you already work. Homeflow bespoke websites are designed around your brand and customer journeys, built on the same platform trusted by 2,500+ agency offices. They integrate with your CRM and existing systems, and scale as your network grows.
When you’re launching, your website is often the first thing a vendor sees, so it needs to look established from day one without a big upfront cost. Homeflow template websites get you online quickly with a professional, mobile-friendly site in your own branding, with property search and listings ready to go. As you grow, you can add pages and features or move to a bespoke design.
Vendors look at your website before they decide who to invite for a valuation, and they judge it the way they’d judge your branch window. A Homeflow template gives you professional estate agent website design without the cost of a bespoke build. Our templates started life as bespoke designs, so they’re already proven with real agencies.
Each template is tailored with your branding, imagery and content, and built to load quickly, rank well in local SEO and AI search, and turn visitors into valuation requests. If you later want something more distinctive, you can move to a bespoke design on the same platform.
If your brand needs to stand out in a crowded local market, or you offer something a template can’t accommodate, such as auctions, new homes or a specialist niche, a bespoke design gives you complete creative freedom.
We design around your brand and your customers, and you can be as involved as you like, from mood boards and wireframes through to visual design and build. Your bespoke site runs on the same platform as our templates, so it gets the same performance, security and ongoing updates.
A website that looks great at launch but slows down and dates within a couple of years ends up costing you twice. Every Homeflow website, template or bespoke, runs on the same constantly improving platform, trusted by 2,500+ agency offices, from £159 a month. It integrates with your agency CRM, and with other Homeflow products that help you generate valuations, manage leads and engage visitors with Live Chat.
Secure, reliable hosting, regular security updates and support from our UK-based team are all included, and the platform is built to support a strong SEO strategy.
Large upfront build costs and unclear monthly fees put many agencies off replacing a website that’s holding them back. Homeflow keeps it simple: one price per branch, from £159 a month when paid annually (£179 paid monthly), with hosting, support, the CMS and Lead Manager all included.
Depending on the design you choose, there may be a one-off launch fee, but some themes launch for free and we run regular offers. After that, security updates, platform improvements and new features are included as they’re released, so your website keeps getting better rather than ageing until it needs replacing.
£159
Template or bespoke, every website comes with everything you need to win instructions, from day one
Sales and lettings search with map and polygon search, list and tile results, and detailed property pages that show every listing at its best.
Instant online valuations, book-a-valuation, buyer registration with saved searches and enquiry forms throughout, with Lead Manager included.
Full CMS control of your content, images, branding and SEO tags, with branch pages, staff pages and unlimited extra pages such as area guides and a blog.
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Fast, mobile-friendly pages, an SEO framework out of the box, optimisation for AI-powered search and ongoing performance monitoring.
AWS Tier One hosting, SSL, security patches and monitoring, a GDPR-compliant build and ready-made compliance pages, from privacy to complaints.
Property feed and CRM integration, CMS and Lead Manager training, UK-based support by phone, chat and email, and every new platform feature as it’s released.
In short, a template website typically suits most independent agencies with one to three branches. It’s quicker to launch, costs less and comes with everything you need, from property search to valuation requests. Bespoke suits larger or multi-brand agencies that want a unique design built around their brand and customer journeys, or any agency with a clear and specific set of requirements. Both run on the same platform, so performance is the same either way.
“The importance of our website and valuation tools cannot be underestimated in our recent 25% increase in sales and rentals.”
“Homeflow’s Valuation Tool provides a seamless and professional experience from the very first interaction.”
“Almost 20% of the leads we get through Lead Manager are valuation opportunities – it helps us win more instructions.”
