Frequently Asked Questions - Homeflow Websites, Pricing & Products

Question 1

Will my website be compatible with my agency software?

Accepted Answer

We work with many different agency software providers, and receive data feeds smoothly so that we can publish your properties on your website. Almost all software suppliers provide us with property data in exactly the same format, which means we can always accept the data feeds.

Question 2

How customisable are the template designs?

Accepted Answer

The existing template designs are very flexible, and can be made to reflect your brand very well. Once you have configured the design with your logo, colours, pictures, content, staff and properties, it becomes a very smart representation of your brand.

Question 3

Will I be able to make changes to my website?

Accepted Answer

Yes, you can make changes to your website. There is a comprehensive Content Management System (CMS), which you can log into at any time to make changes. You can edit, add or remove pages, write articles, change settings and even make changes to how the site looks. Our support team are always available to help you understand how you can make those changes, and how best to use the CMS.

Question 4

What is the contract length?

Accepted Answer

Our agreements are usually for two years for a template design, and three years for a bespoke build. Almost all of our clients choose to stay with us well beyond the initial period, often for many years.

Question 5

Will the monthly cost cover web hosting?

Accepted Answer

Yes, our monthly packages cover website hosting. Our systems and data are hosted with Amazon Web Services, at facilities in the UK.

Question 6

Will there be an up-front fee?

Accepted Answer

Some of our existing designs are offered without any up-front fee at all. If you want a bespoke design, there will be a charge to design and build the site, and we will need to discuss your requirements in order to give you an accurate quotation.

Question 7

What will it cost?

Accepted Answer

There are normally two components to our charges: a fee to cover the work involved in building and launching the site, and a monthly fee (this will vary depending on the size of your agency) that covers the licence of the technology that powers the website. This monthly fee covers the technology licence, full hosting, ongoing support, maintenance, and access to all website platform enhancements as we develop them. Our websites start from £169 per branch, per month.

Question 8

What do you need from us before you start?

Accepted Answer

To create your website, we will need you to provide some specified pieces of content that you want published on the site. Often we can take content from an existing website, but you will need to put aside some time to provide any additional content that you require, and to check the site as we create it to ensure it is exactly what you want.

Question 9

What exactly is a template website?

Accepted Answer

A template website uses one of our professionally designed themes. You choose the theme that matches your brand, we set it up with your branding, some content and properties, and you launch. It is faster and significantly cheaper than a bespoke build, but it is still a full-featured, high-performing website.

Question 10

Do you provide web hosting and domain name registration?

Accepted Answer

Our service includes full hosting at our tier 1 hosting facility with Amazon Web Services (AWS). We do not offer domain name registration, but we can help you in that process if you need us to.

Question 11

How long will it take for my website to be built?

Accepted Answer

This will depend on the size and complexity of the site you require. Typically, a site that uses one of our existing design themes is very quick to launch, and is often only held up when we are waiting for content to be provided. A site that requires a bespoke design is likely to be a little more complex and will take longer, depending on your requirements.

Question 12

What is the platform built in?

Accepted Answer

Our platform is built in Ruby on Rails, using mySQL database.

Question 13

Where is the data stored?

Accepted Answer

Our system along with all data storage and back-up is all based in the cloud. We use Amazon Web Services (AWS), and store all data in various AWS data centres based in the UK.

Question 14

What do I get for my money?

Accepted Answer

We design, create, host and maintain your website, and provide you with full and ongoing support, all as part of the service. You will have access to all the enhancements we make to the website platform without having to pay extra. As well as a high performing website for users, there is a very flexible Content Management System for you, where you can edit the website and view all the enquiries that are generated.

Question 15

What is Lead Manager?

Accepted Answer

Lead Manager is software that improves how your team qualifies, nurtures and converts your inbound leads. It turns your website and portal enquiries into actionable, prioritised prospects, helping your team focus on the ones that really matter.

Question 16

Can Lead Manager save me time?

Accepted Answer

Absolutely. By automating lead capture and lead qualification, and assisting with effective follow-up, it drastically cuts down the time your team spends handling unqualified enquiries, freeing them to focus on the leads most likely to convert. This can be particularly effective for busy lettings agents. Some of our larger clients have studied the time savings and estimated them at 6 minutes per lead handled.

Question 17

Can Lead Manager find me Mortgage and Conveyancing referrals?

Accepted Answer

Yes. Lead Manager surveys can be customised to include questions to identify leads that are ready for mortgage advice or conveyancing, making it easy to pass them to your partners or in-house advisers.

Question 18

What is PPC and how does it work for estate agents?

Accepted Answer

Pay-Per-Click (PPC) advertising places your agency at the top of Google search results immediately. You pay only when someone clicks your ad, and campaigns are targeted to the specific local searches most relevant to your business, being the buyers, sellers, landlords, and tenants in your area.

Question 19

How quickly can PPC generate results?

Accepted Answer

Unlike SEO, PPC delivers immediate visibility. Your ads can appear at the top of Google from the moment a campaign goes live, driving traffic to your website straight away.

Question 20

Do I need a Homeflow website to use your PPC service?

Accepted Answer

No. Homeflow's PPC service is available to any estate agency, regardless of which website provider you use. Our PPC team are Google Partners and AdWords Certified, with deep expertise in running campaigns for estate and lettings agents across the UK.

Question 21

How much does PPC cost?

Accepted Answer

PPC costs vary depending on your location, competition, and campaign goals. There are two components: a management fee for running your campaigns, and your ad spend budget which goes directly to Google. We tailor campaigns to your budget and focus on maximising return on every pound spent.

Question 22

Is local SEO important for estate agents?

Accepted Answer

Yes. Most property searches are location-specific, so ranking well for local terms is critical. We build keyword strategies around your specific patch, ensuring your agency appears prominently when people search for estate agents in your area.

Question 23

What does Homeflow's SEO service include?

Accepted Answer

Our SEO service covers keyword strategy tailored to your local market, on-page optimisation, technical SEO, content development, and ongoing performance reporting. Everything is focused on improving your visibility for the searches that matter most, targeting buyers, sellers, landlords, and tenants in your area.

Question 24

How long does SEO take to show results?

Accepted Answer

SEO is a long-term strategy. Most estate agencies begin to see meaningful improvements in rankings and traffic within three to six months, with stronger results building over time. Unlike PPC, the benefits of SEO compound, meaning the rankings and authority you build today continue to deliver results without ongoing ad spend.

Question 25

Do I need a Homeflow website to use your SEO service?

Accepted Answer

No. Homeflow's SEO service is available to any estate agency, regardless of which website provider you use. Our strategies are built on Google best practice guidelines and can be applied to any estate agency website.

Question 26

Do I need a Homeflow website to use Live Chat?

Accepted Answer

No. Live Chat can be added to your website even if it is not powered by Homeflow. If you do have a Homeflow website, Live Chat can access more context about your business and the visitor's journey through your site, helping it provide even more relevant and useful answers, but Live Chat works very well on any estate agency website.

Question 27

What is Homeflow Live Chat?

Accepted Answer

Homeflow Live Chat is an AI-powered chat assistant for estate agency websites. It engages visitors while they are browsing, answers their questions instantly by intelligently using the context of your business and the visitor's activity to help turn more of your existing website traffic into leads and opportunities.

Question 28

What's the difference between the free Valuations and the paid plans?

Accepted Answer

The free plan covers the core valuation journey - instant sales and lettings valuations, confidence levels, unlimited leads, and the prompt to book an in-person appointment. The Professional plan adds valuation output adjustment, a customisable video message on the results page, the ability to capture home improvement investments, and phone support.

Question 29

Can Homeflow Valuations be branded to look like us?

Accepted Answer

Yes. The tool is fully white-labelled and mobile-friendly - styled with your colours, fonts, logos, and even your team faces. All plans include a custom brand logo and button colour. Professional and Enterprise plans extend this to custom headings, labels, text, and call-to-action button styling. The result is an experience that feels like a natural part of your website, not a third-party add-on.

Question 30

How accurate is the valuation produced by Homeflow Valuations?

Accepted Answer

We provide a confidence rating dependent on how many data points were used in the valuation, and explain in plain terms the steps taken by the algorithm. In the rare case where there is not enough data to produce a reliable result, the tool will not attempt a valuation - instead it gracefully invites the user to book an in-person appointment with a member of your team. Vendors can also provide their own information, such as home improvements, to help fine-tune the figure.

Question 31

Does my website need to be built by Homeflow to use Valuations?

Accepted Answer

No. Homeflow Valuations is extremely easy to install whether your website is provided by Homeflow or anyone else. It takes just one line of code to add the tool to your website. If your website is powered by Homeflow, you will also benefit from tighter integration with your staff profiles and Lead Manager.

Question 32

Is Homeflow Valuations really free?

Accepted Answer

Yes. The base version of Homeflow Valuations is completely free - no catch, no obligation, and no trial period. The free plan includes unlimited leads, sales and lettings instant valuations, confidence level ratings, and the prompt to book an in-person appointment, all at no cost. Paid plans are available for agencies that want deeper customisation and additional features.

Question 33

Can Lead Manager make me money?

Accepted Answer

Yes. Lead Manager identifies hot prospects faster, meaning your negotiators can act quickly on the right leads. It also unlocks revenue from cross-sell opportunities like mortgage and conveyancing referrals, turning passive leads into profit.

Question 34

Why do agents use Lead Manager?

Accepted Answer

Agents use Lead Manager to convert more leads into instructions, more quickly and more profitably. It helps them qualify leads automatically, identifying hidden vendor opportunities in the applicant flow, reducing admin and duplication, tracking performance, and ensuring no valuable prospect slips through the cracks.

Question 35

Where do leads from Homeflow Valuations go?

Accepted Answer

Enquiries generated through Homeflow Valuations can be viewed in Lead Manager, where you can profile leads further with automated surveys, and you can ensure that no leads fall through the gaps.

Question 36

Is the referrals feature difficult to set up?

Accepted Answer

Not at all. Homeflow Referrals integrates seamlessly with our existing Homeflow Lead Manager system and your lead sources, including portals and your own website. There is no complex setup or additional tools required, just activate the feature and start earning from day one.

Question 37

Why should my agency use Homeflow Referrals?

Accepted Answer

Because it turns lost leads into profit. Instead of ignoring out-of-area enquiries, you can earn from them automatically, strengthen relationships with trusted partner agents, and add a new revenue stream, all without extra work for your team.

Question 38

How does the referral process work?

Accepted Answer

When a new lead comes in through portals like Rightmove or Zoopla, Homeflow checks if the property is within your service area. If it is not, you can confirm the customer is happy to be referred. With one click, the lead is passed to a vetted agent via the Relocation Agent Network, and Homeflow manages everything from tracking to payment.

Question 39

What is the referrals feature?

Accepted Answer

Homeflow Referrals is a feature within Lead Manager that enables you to make commission from out-of-area enquiries. The system identifies enquiries that are outside of your patch, and with a single click you can refer those enquiries to a vetted, high quality local agent and earn a commission on any fee made.

Question 40

Can I bulk email leads in Lead Manager?

Accepted Answer

Yes. You can filter and select leads based on various criteria and send them a bulk email. This is useful for keeping leads warm, sharing new listings, or following up on enquiries at scale.

Question 41

Can I bulk close leads in Lead Manager?

Accepted Answer

Yes. You can filter leads and close them in bulk, either pushing them into your CRM or archiving them within Lead Manager. This helps keep your pipeline clean and your team focused.

Question 42

Is Lead Manager suitable for multi-branch agencies?

Accepted Answer

Definitely. You can route leads by branch, tailor surveys per location, and track performance centrally, making it ideal for both single-office agencies and larger multi-office businesses.

Question 43

Does Lead Manager work with my existing website?

Accepted Answer

Yes. Lead Manager works with any website, and is tightly integrated if you use a Homeflow website. Whatever website you use, it processes website leads alongside leads from other sources, such as portals.

Question 44

How does Lead Manager improve lead conversion?

Accepted Answer

By automating follow-up, qualifying leads early, identifying hidden opportunities consistently, and focussing your team's time on the right prospects, Lead Manager increases the chances of winning more business, faster.

Question 45

Can Lead Manager tell me which leads are the best?

Accepted Answer

Yes. Leads are scored using our Lead Quality Score (LQS), which uses intent signals such as urgency, budget, timeframe, and answers to key questions. The hottest leads are surfaced so your team can jump on them first.

Question 46

Can we customise the survey questions in Lead Manager?

Accepted Answer

Yes. You can tailor the questions based on the specifics of your process, market, or branch. This flexibility lets you gather the insights most valuable to your team, whether that is property preferences, selling intent, or financial position.

Question 47

Can Lead Manager integrate with our telephone system?

Accepted Answer

Lead Manager can integrate with your existing telephone system, so calls can be recorded and stored against the lead for future review. This also provides additional reporting, as you can see reports on both calls and other contacts made by your team.

Question 48

What happens when Lead Manager spots duplicates in our existing database?

Accepted Answer

When the system identifies multiple leads from the same customer, it groups them together and encourages the same agent to handle that one customer account. It gives you options to bulk handle the leads as a group, and to close multiple leads into your CRM onto the same applicant record.

Question 49

How do my leads get into my CRM?

Accepted Answer

Lead Manager integrates with your CRM (if supported) via API. Once a lead completes a survey, their data, including responses and tags, is pushed into your CRM for your team to follow up.

Question 50

Can Lead Manager be branded?

Accepted Answer

Yes. It is fully customisable with your agency's logo, colours and messaging, including tailoring the questions in the surveys, so the experience stays consistent for your clients.

Question 51

What are the surveys?

Accepted Answer

Surveys are short, branded questionnaires sent automatically after a lead submits an enquiry. They help you gather extra detail to qualify the lead, assess their intent, and tailor your follow-up, all without adding friction and ensuring your team can focus on the best prospects first.

Question 52

Is Lead Manager for Lettings?

Accepted Answer

Yes. It works effectively for both sales and lettings. You can configure rules, questions, and workflows to suit either side of your business. Busy lettings agents use the Lead Shield feature to help identify the potential tenants most qualified to proceed quickly.

Question 53

Is Lead Manager for Sales?

Accepted Answer

Yes. It is designed to help your sales team manage inbound enquiries effectively, follow up intelligently, and close more instructions. Perhaps most valuably, it can help identify and highlight valuation opportunities, from within the general viewings lead flow. It can also book multiple sales viewings in one call with our property match feature.

Question 54

What happens when someone makes an enquiry through Live Chat?

Accepted Answer

Enquiries generated through Live Chat are automatically captured in Homeflow Lead Manager, so your team can see and follow up the opportunity. It connects the conversation happening on your website with the wider lead management process, so visitors can go through automated surveys, helping ensure valuable opportunities are not lost.

Question 55

What does Live Chat know about the person it is talking to?

Accepted Answer

Live Chat can use information about your business alongside the visitor activity on your website to provide more relevant answers. For example, understanding what property they are looking at and where they are in their website journey can give the conversation useful context, rather than treating every visitor in exactly the same way.

Question 56

Is Homeflow Live Chat available outside office hours?

Accepted Answer

Yes. Live Chat is available around the clock, so visitors can get an immediate, knowledgeable response whether they are browsing during the working day, in the evening or at the weekend. It means your website can continue engaging potential customers with intelligent, prompt conversations, even when your branches are closed.

Question 57

How does Live Chat help my agency generate more opportunities?

Accepted Answer

Live Chat helps you engage potential customers earlier, while they are actively browsing your website and considering their next move. Instead of waiting for someone to complete a form or pick up the phone, you can start a useful conversation there and then, helping convert more of your existing website traffic into genuine opportunities, faster.

Question 58

How easy is Live Chat to set up?

Accepted Answer

Very easy. Adding Live Chat to your website requires just one line of code, while the configuration is handled within Homeflow. That means there is very little work required from your team and no complicated website development project. If you are using a Homeflow website already, we do everything and it is very quick.

Some frequently asked questions

Website

Lead Manager

Service that delights our customers

Don’t just take our word for it

Some frequently asked questions

Website

Lead Manager

Service that delights our customers

Don’t just take our word for it

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