Outdated websites will cost agents leads

Our latest consumer research report has found home sellers will not contact an estate agent if their website looks outdated and photos are low quality.

Our latest Property Seller’s Survey was carried out by market research agency Opinium. 

The results showed that a staggering 81% of consumers wouldn’t contact an estate agent if their website looked dated, and didn’t include high-quality imagery. This shows that first impressions count, as well as confirms the high expectations that consumers have of your digital shop window.

Additionally, the survey found a number of insights into consumer demands on a website. Nearly nine out of ten sellers (88%) want to see properties they have recently sold in their area, 86 per cent want to see recent seller reviews of the agent, and 89% would like the option to receive an instant estimated valuation for their property.

A live chat option on a website was also popular, with 59% of sellers keen on the option to quickly ask questions. 62% would like to view video content of the agency, with 70% keen on a Meet the Team page to see local selling experience and team size. 

The study highlights showed that: 

  • 81% of people wouldn’t contact an estate agent if their website looked dated and didn’t include high-quality imagery
  • 62% of people would like to watch a video about their services, see their team and example properties
  • 84% of people want the option to receive an instant estimated valuation on an estate agent’s website
  • 89% of people looking to sell a home want to see an agent’s current local properties for sale
  • 70% of people looking to sell a home would like a “Meet the Team” page to understand their local selling experience and team size
  • 88% of property sellers want to see examples of properties recently sold by an estate agent before contacting them about a valuation
  • 86% of home sellers would like to read real reviews from recent customers
  • 59% of home sellers would like a live chat option on an estate agents website

Nik Chotai, Managing Director of Homeflow commented: “Our research highlights the importance of giving your potential customers a superb, polished web experience. Consumers are highly demanding these days and you have literally seconds to keep them engaged with your websites. The Homeflow team has worked hard to build products to help agents convert leads via their website and win more local instructions. From the research, you can see why having a great looking website, property search pages, instant valuations and live chat options are key to winning listings.”


See here for further details on Homeflow and our estate agents website options.

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