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72% of estate agents are not maximising their potential with Facebook Ads

Nearly three-quarters of estate agents are missing out on fulfilling their advertising potential, according to a new study.

A new research report, from estate agency lead generation specialist Homeflow, has identified a vast number of independent estate agents are missing out on a cheap option of local advertising. 

Homeflow conducted research that highlighted that 72% of independent or small branch estate agents do not have Facebook pixels installed on their website.  The research showed that from the randomly selected agents, 21 out of the 75 didn’t have a pixel within their website code. 

The list of agents used in this research can be seen below.

A Facebook pixel is a free snippet of code that you can obtain from your business settings on Facebook.

This can easily be installed onto your website, enabling you to advertise to anyone that visits your website. Put simply, if a user visits your website, but doesn’t fill out a contact form, you can pay Facebook to advertise to this individual via Facebook or Instagram.

Retargeting adverts is the cheapest option for advertising, and offers a perfect opportunity to advertise to your local audience via Facebook, Instagram, and their content network. 

Homeflow Managing Director Nik Chotai said: “Homeflow has been working with estate agents for some time, enabling them to improve their web presence and use advertising through the use of Facebook. Unlike Google advertising, which is run based on key terms, using Facebook Ads allows you to promote to your local audience over a longer time period. This is perfect to keep your brand front of mind to local homeowners as retargeting adverts can run from as little as £30 a month.”

For those interested in getting a pixel onto their website, here is how to create a Facebook pixel.

  • On Facebook, visit Events Manager.
  • Click Connect data sources and select Web. 
  • Select Meta pixel and click Connect. 
  • Add your pixel name. 
  • Enter your website URL.

Once you have your code, you can put it into the head of your website via your website partner. You’re now set up to run retargeting adverts to your website visitors.  

Homeflow is an award-winning website design agency for estate agents. Any agent interested in local Facebook marketing campaigns or lead generation can email the team at [email protected] or via the contact page.

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