Redesigning your website is exciting. It is a chance to improve the way you look, sharpen your messaging, streamline the user journey and drive more leads. But if you are not careful, it can also become frustrating, expensive or misaligned with what your agency really needs.
Over the years, we have seen dozens of redesign projects go brilliantly. We have also seen some falter due to simple mistakes that could have been avoided with the right advice up front.
Here are the most common pitfalls to watch for when planning your next website redesign.
It is tempting to begin by thinking about colours, layouts and visuals. But great design comes last, not first. Before you start designing, you need to know what your website is for and who it is speaking to.
What to do instead:
If you start with structure and content, the design will follow more naturally. If you start with design, you may find yourself retrofitting your content to fit someone else’s vision.
Your website is not a nice-to-have. It is your primary branch, your lead generator, your brand showcase and your most scalable marketing tool. It is worth investing in properly.
What to do instead:
Your website is the one part of your business that works twenty-four hours a day. It is worth getting right.
Some agencies outsource their redesign to generalist web firms or freelancers who do not understand the property sector. Others are drawn to low-cost options that lack long-term support.
What to do instead:
A great website is not just about looks. It needs the right technology underneath it, and a team who can support you after launch.
You cannot design a website without knowing what it will say. Yet many redesign projects grind to a halt because no one has written the content.
What to do instead:
If your team does not have time to write new content, it is worth including copywriting support in your project scope. Good design only works when the content is ready to shine.
A website redesign often triggers questions about how your site connects with your other systems. Your CRM, your lead management platform, your valuation tool, your applicant alerts and email marketing systems all need to integrate properly.
What to do instead:
The aim is to create a seamless experience for both your users and your team. Missed integrations can lead to lost leads, manual effort and frustrating bottlenecks.
Redesigning your website should not mean starting from scratch. You already have data on how your site is used. That information should shape what comes next.
What to do instead:
Without data, you are relying on gut feel. With it, you can make smart decisions that deliver measurable gains.
A website redesign is a brilliant opportunity to sharpen your online presence and create something that drives real results. But it is also a complex project that needs the right foundations.
If you avoid the most common mistakes – like rushing into design, underestimating the content, or choosing the wrong supplier – you give your agency a much better chance of success.
Plan well, work with the right team, and focus on what your users really need. That is how you build something great.
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