One of the first decisions you will make when building a new website is whether to go bespoke or start with a template. It is a question that comes up in almost every project, and understandably so. The right answer depends on your brand, your budget, your timeline and your ambition.
There is no one-size-fits-all solution. But there are some clear pros and cons to consider on both sides. Here is how to choose the right path for your agency.
Before we compare the two routes, it is worth clearing something up.
A template website is not a poor cousin to a bespoke one. At least, not when it is done properly. At Homeflow, for example, our templates are actually former bespoke designs. Agencies commission a unique website with us, and in some cases, we then convert that into a flexible, reusable theme for others to license. That means the quality and structure are already a step above your average off-the-shelf design.
So if you are picturing a generic layout with outdated design and limited features, think again. Templates can be beautifully designed, fast, conversion-optimised and customisable.
That said, they still come with some limits. Let’s break it down.
Templates are ideal when:
They allow you to launch a professional website without the complexity of a bespoke design process. You can still change the colours, fonts, imagery, menu structure and content, and you will benefit from the performance and UX already built in.
Templates are often quicker to build and easier to manage. And because they are tried and tested, they are less likely to run into development delays or usability issues.
Best for: Independent agencies or growing businesses that want a smart, effective website without the bespoke time or price tag.
Bespoke is the right choice when:
A bespoke website lets you sit down with a designer and create something from scratch, based entirely on your brand, tone and user journeys. It is tailored to your colour palette, your typography, your layout preferences and your business model.
You are not adapting your brand to fit the website. You are building the website around your brand.
It also means you can implement design trends, visual effects or structure choices that are not available in templates. And no one else will have the same site as you.
Best for: Larger, design-led brands or agencies with complex needs and the budget to invest in something purpose-built.
If you are still unsure which route to take, ask yourself:
If you are planning to write lots of content, use video or photography in distinctive ways, or create different sections for multiple services or departments, then a bespoke site might give you more room to grow.
If your brand is clean and focused, and you like what you see in an existing theme, a template could be the faster, smarter option.
It is also worth noting that some templates are surprisingly flexible. With the right CMS, you can move components around, adjust layouts and build a semi-bespoke feel using a theme as your base.
Think of it like buying a suit. You can get an off-the-peg option tailored to fit you, or you can go fully made to measure. Both can look sharp if they are fitted properly. It all depends on your priorities.
There is no wrong answer here. The best choice is the one that suits your agency’s needs and ambitions.
Templates offer speed, efficiency and proven quality. Bespoke design offers creative freedom and brand exclusivity. Both can result in a stunning website that delivers results.
Start with what you need, and build from there.
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