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AI is changing how people search, discover brands and choose who to trust, and estate agency websites are right in the middle of that shift.
Search engines still matter. SEO still matters. But large language models like ChatGPT, Gemini and Claude are increasingly shaping how information is found, summarised and recommended. That raises an important question for estate agents: Are your website and marketing set up for the way people search now, or the way they searched five years ago?
That’s exactly what we’ll be exploring in the next session of our webinar series.
Date: Wednesday 11th March
Time: 1pm
Format: Live, interactive webinar
This session is hosted by Jeremy Harford Tapp, co-founder of Homeflow, and co-hosted with Adam Parish, founder of AI and search agency Roar Digital.
Together, Homeflow and Roar work with estate agencies on websites, marketing performance and search visibility, making this a practical session rooted in real-world examples, not just theory.
The focus of this workshop is the relationship between traditional Search Engine Optimisation (SEO) and optimisation for AI-driven systems, often referred to as AI or GEO (Generative Engine Optimisation).
We’ll explore:
This isn’t about chasing algorithms or quick wins. It’s about understanding how the landscape is changing, and making sensible, future-proof decisions.
This will be an open, interactive webinar rather than a one-way presentation.
We’ll actively invite discussion and questions, and we’ll look at real estate agency websites during the session to highlight good and bad practice. That might include:
If you’re interested in us scanning your website ahead of the webinar, and potentially using it as an example during the session, just let us know. We’ll also share practical tips and observations you can take away and apply straight away.
This session is ideal for:
You don’t need to be technical, and you don’t need prior knowledge of AI. Sign up below, and we'll send you the details you need. Looking forward to seeing you there!
