Free webinar: how humans & AI work together in estate agency lead management - May 5th

Every day, estate agencies miss out on leads — not because the enquiry never came in, but because the response was too slow, too generic, or too easy to ignore. AI is changing that, and it's changing it fast.

The way buyers and sellers expect to communicate is shifting. They want instant answers, natural conversations, and help available at any time of day. That raises an important question for estate agents: is your lead management set up for the way people engage now, or the way they engaged five years ago? Are you using AI to optimise how effectively you can respond to your enquiries?

That's exactly what we'll be exploring in the next session of our webinar series.

Upcoming webinar: AI and lead management in estate agency

Date: Tuesday 5th May
Time: 1pm
Format: Live, interactive webinar

This session is hosted by Jeremy Harford Tapp, industry leader and co-founder of Homeflow.

What we'll be covering

This webinar focuses on the intersection between traditional, personal human lead handling, and the rapidly emerging role of automation and AI in estate agency lead management — from first contact through to a booked appointment. We'll look at what's already possible, what's coming next, and what practical steps agencies can take right now.

We'll explore:

• The current state of human responses to incoming estate agency leads - and how the best agents are handling this
• How AI-powered natural language tools are emerging to help handling inbound enquiries via text and voice — in real time, 24/7
• How automation can qualify leads before a human ever needs to get involved
• The role of AI in personalising follow-up responses
• How lead management can integrate with CRM platforms to log, prioritise and route leads automatically
• Where voice AI fits in — from answering calls out of hours to guiding callers to the right next step
• How AI and humans can work in really elegant combinations, to bring personal service to your highest intent customers
• How Homeflow's own platform is evolving to bring these capabilities to estate agents

This isn't about hype or sci-fi. It's about understanding what's genuinely available now, and where the smart money is going over the next 12–24 months.

A practical, open session

This will be an interactive webinar rather than a one-way presentation. We'll actively invite questions and discussion throughout, and we'll look at real-world examples of AI in lead handling — both the impressive and the instructive.

We'll also share practical observations you can take away and act on straight away, whether you're just getting started with AI or already exploring tools in this space.

Who this webinar is for

This session is ideal for:

• Estate and lettings agency owners and directors
• Sales managers responsible for lead conversion
• Marketing and operations managers
• Anyone exploring how AI tools could help their agency handle more leads, more effectively

You don't need a technical background. If you're curious about where AI fits in your day-to-day lead management, this session is for you. Sign up below and we'll send you everything you need ahead of the webinar.