Homeflow Launches AI-Powered Live Chat for Agents

Homeflow has launched Live Chat, a new AI-powered chat assistant that answers every website visitor instantly, using live business data and the visitor's own activity to give accurate, relevant responses around the clock.

Live Chat can be added to any estate agency website, not just those built on the Homeflow platform. Adding it requires a single line of code, with configuration handled centrally by Homeflow, so there's no development project and no ongoing management required from the agency's team, whoever their website is with.

The benefit is round-the-clock cover. Live Chat engages visitors the moment they land on the site, day or night, so no enquiry is left waiting until the office reopens. Just as importantly, it turns more of an agency's anonymous website traffic into named, contactable leads, so fewer visitors browse quietly then leave without ever being identified. Every enquiry is captured automatically in Lead Manager, whoever the agency's website is with. Agencies who aren't already using Lead Manager get a free version of it as part of Live Chat, so every enquiry has somewhere to land and be followed up, rather than getting lost in an inbox.

Unlike a generic chatbot, Homeflow Live Chat is connected directly to an agency's live data. It knows the branches, services and properties it's talking about, and it's aware of what the visitor is looking at, whether that's a specific listing or a valuation page, carrying that context with them as they move around the site. The result is a consistent, knowledgeable experience for every visitor, regardless of how busy the office is or what time of day they get in touch.

Nik Chotai, Managing Director of Homeflow, said:

"Every visitor who leaves a website without an answer is a lost opportunity, and for an estate agency, a single lead can be worth thousands of pounds. Live Chat means that opportunity is never left waiting, whatever time of day it arrives. It's built specifically for this industry, so it gives visitors a genuinely useful answer, straight away, and it turns far more of an agency's anonymous traffic into named contacts to follow up. Every enquiry is captured in Lead Manager, and if an agency isn't already using it, they get it free as part of Live Chat, so there's always somewhere for that enquiry to land. It works on any website, so any agency can add proper twenty-four hour cover without a development project, whether they're a Homeflow client or not."

[Client Name], [Job Title] at [Agency Name], said:

"Live Chat has changed how we handle out-of-hours enquiries. We used to lose people who browsed in the evening, never left a name and never came back. Now every one of them gets an answer straight away, and we end up with a named contact instead of an anonymous visitor. By the time we're in the office the next morning, it's already sitting in Lead Manager ready to follow up. It feels like having someone on the desk twenty-four hours a day."

Homeflow Live Chat is available now to any estate agency, regardless of who their website is with.

About Homeflow

Homeflow provides websites, lead management software, and digital marketing tools for estate agents. Homeflow is trusted by over 2,500 agency branches to win more instructions, convert more leads, and deliver better digital experiences.