May 12, 2019

SEO: what's included and what's not?

We lay out what SE support we include in our monthly licence fees, and what other work you can do in addition.

SEO: what's included and what's not?

We’re often asked what “SEO support” comes as part of our service — especially given that some competitors are selling it as an extra. Many of those “extras” are already included in your Homeflow licence. Others go beyond what we offer and fall into full SEO agency territory.

Let’s clear things up. SEO generally breaks down into three areas:

1. SEO advice and strategy (included)

We offer unlimited, expert SEO advice to all our clients. Just give us a call. Whether you’re after general guidance or want us to review your specific SEO challenges, it’s all included.

This level of advice isn’t usually included with other providers — it’s one of our key advantages. Our team has experience competing at the highest levels of SEO, so you can trust our guidance.

Of course, following our advice may require you to do some work or hire extra help — but at least you’ll know you’re spending your time and money in the right place.

2. On-site SEO (mostly included)

On-site SEO covers everything you can do on your website to improve rankings — site structure, page titles, headings, speed, URLs, and more.

Homeflow sites are built with best-in-class on-site SEO as standard as part of the Homeflow platform. This means you start with solid foundations that many agencies simply can’t match. You can also fully edit your tags and titles in our CMS, and we’re happy to advise on how to set them up.

However, having the best platform doesn’t guarantee rankings — you still need to add content and build your site authority over time.

Think of it like this:

  • We give you a Porsche (a high-performance website)
  • We teach you to drive it (included advice)
  • You still need to drive it (eg add content, titles, build links)

3. Off-site SEO (not included)

Off-site SEO is what happens away from your website — such as content marketing, link building, and social media signals. This is hard work, and it’s not something we include as part of our licence. We are able to offer it as an additional SEO service to complement your website licence.

That said, we’re always happy to advise on what you may or may not need. You may choose to handle this in-house or hire a separate, specialist agency. We can recommend other trusted partners if needed.

What about PPC or paid search?

SEO is different from Pay-Per-Click (PPC) advertising. We do offer PPC services, and we work with trusted partners who can help too.

Do I need separate SEO support or an SEO agency?

Usually, not right away.

Launch your site, monitor your rankings, take our advice, and make small improvements first. Once things settle, you’ll have a clearer idea if you need extra SEO help — including where to focus it and whether we can help you with that.

In summary...

We provide, included in our licence:

  • Expert SEO advice
  • The best on-site SEO platform

We don’t provide, but can help with:

We'll reply fast to explore it with you

By submitting this form, you agree to Homeflow using your details in accordance with our Privacy Policy.

Interested in this topic? Contact us now

We'll reply fast to explore it with you

By submitting this form, you agree to Homeflow using your details in accordance with our Privacy Policy.

Service that delights our customers

Don’t just take our word for it

Interested in learning more?

Get in touch with us today

By submitting this form, you agree to Homeflow using your details in accordance with our Privacy Policy.