Every estate agency receives a steady flow of buyer and vendor enquiries. But what happens when a potential seller’s property falls outside your patch? Traditionally, those opportunities slip through the cracks because there’s no straightforward way to monetise them.
Extracting the value from a vendor outside of your area is not your primary task, so it typically doesn’t get done consistently, or effectively.
That’s exactly the challenge Homeflow Referrals was built to solve. It’s a simple, automated system that helps you turn “dead value” into income — all with just one click.
Homeflow Referrals integrates directly with your lead flow from portals like Rightmove, Zoopla, OnTheMarket, and your own website. The system automatically listens for signs that an applicant has a property to sell.
For properties that are not in your area, the process is effortless:
It really is that simple. In fact, the average referral takes no more than 20 seconds to complete.
Referrals are powered through the Relocation Agent Network (RAN), a long-established group of around 240 independent agencies, covering over 700 offices nationwide. Each member is carefully vetted, typically a market-leading independent agent in their area, and committed to high service standards.
Where coverage gaps exist, RAN steps in to research, vet, and place customers with the best local agent. We keep you, and your customer personally informed right through the process. So you can be confident that your clients are in safe hands.
Our Lead Manager software manages the referral for you behind the scenes.
The commission you earn on each referral depends on which Lead Manager plan you use.
On average, a completed referral can generate up to £1,000 for your business — income earned without doing any of the sales work yourself.
One panel, one script, one click
It takes just 20 seconds to refer a lead
700 vetted offices across the UK, already set up to pay commission
We chase, track, and collect fees on your behalf
You earn from opportunities that would otherwise go to waste
Built-in reporting and optional staff incentives keep everyone engaged
In today’s challenging market, every opportunity counts. Homeflow Referrals helps you maximise value from leads that would otherwise slip away, increasing margins without increasing workload.
With most agencies receiving out-of-area enquiries every week, the potential adds up quickly. All it takes is asking the question, pressing the button, and letting the system do the rest.
Homeflow Referrals: making every lead count.
