"Almost 20% of the leads we get through Lead Manager are valuation opportunities – it helps us win more instructions."
When Martin Durber launched Tamar Estates in early 2025, he already knew exactly which tools he wanted to power his new agency. Having previously worked for a long-standing Homeflow client, Martin had seen first-hand how a great website and streamlined lead management could transform how agents attract and convert new business.
So from day one, Tamar Estates was built on a Homeflow website and equipped with Homeflow’s instant online valuation tool to help generate more vendor and landlord leads.
As the business grew, Martin found himself juggling high volumes of enquiries from all the major portals – on top of those coming in via the website. Managing this influx manually through his inbox wasn’t scalable, and he didn’t want to risk missing out on potential valuation leads hidden among general viewing requests.
To bring everything under one roof, Martin trialled Lead Manager, Homeflow’s lead aggregation and management tool.
It quickly became clear that the system would save time and streamline operations. Instead of juggling his website and portal enquiries across multiple inboxes, everything was brought together in one place, making it far easier to stay on top of leads, be consistent with their approach, and focus on the most important opportunities.
He soon upgraded to the Pro version, appreciating how it automated key steps in the lead qualification process and integrated smoothly with his existing software setup. Tamar Estates runs on Reapit as its core agency CRM, and Lead Manager’s ability to automatically close processed leads into Reapit proved to be a major time-saver.
Martin is especially enthusiastic about the structure, consistency and clarity it brings to his business:
“Homeflow Lead Manager is a godsend. Having everything in one place means our business is not all over the place. Structure is the name of the game, and Lead Manager gives you that.”
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Perhaps the most powerful benefit came from Lead Manager’s smart detection of additional opportunities. The software automatically identifies valuation opportunities from within the general lead flow, something that Martin says has made a real difference to their conversion rate.
“Amazingly, nearly 20% of the leads that come through Lead Manager are flagged as valuation opportunities. We follow those up straight away, which helps us win more instructions.”
As well as praising the software itself, Martin is quick to highlight the support he’s received from the Homeflow team, who are all specialists and all based in the UK:
“Lisa has been incredible to deal with – insightful, helpful and prompt. Our business is in good hands because of Lisa.”
Martin chose Homeflow because he already trusted the quality of the software and the support. But he’s stayed because the tools genuinely make his agency more efficient, more responsive and empowers him to win more instructions.
