Homeflow has announced a new partnership with Alto Software Group that enables estate agents to have their leads qualified, enhanced and integrated directly into Alto's core CRM platform.
Agencies using any of Homeflow's products — Website, Lead Manager or Valuations — can now pass lead data, qualified and enriched both by automations and through smart workflows, straight into Alto, the UK’s most popular and fastest growing estate and lettings CRM.
The result is a more connected tech stack, with less manual work and better quality information at the heart of the estate agency.
Homeflow's platform helps agents generate more leads through high-performance websites and valuation tools, while intelligent automations and tracking ensure those leads are prioritised and ready for action.
With this new integration, that insight moves seamlessly into Alto, giving negotiators immediate context and reducing duplication.
Jeremy Harford Tapp, co-founder of Homeflow, said:
"We're building the most trusted front end platform in estate agency, helping agents generate and qualify leads with real efficiency. This partnership with Alto means that all that enhanced data now sits seamlessly inside the CRM.
Agents get top class marketing and lead management on the front end, and a powerful core system at the centre of their operations."
Stu Pick, Partnerships Director at Alto Software Group, said:
"By partnering with Homeflow, we're connecting high performing digital lead generation and qualification tools directly into Alto. Our agency customers benefit from cleaner data, smoother workflows and a more joined up experience from first enquiry all the way through to the transaction."
The integration is available immediately to mutual clients of Homeflow and Alto.
About Homeflow
Homeflow provides websites, lead management software, and digital marketing tools for estate agents. It's trusted by over 2,500 agency branches to win more instructions, convert more leads, and deliver better digital experiences.
About Alto
Alto is the UK’s number one estate and lettings agency CRM, and the last CRM you’ll ever need. As an AI-native platform, Alto helps agents run every part of their business in one place, from sales and lettings to property management and client accounting. Trusted by thousands of agencies across the UK, Alto is built to save time, simplify compliance, and scale as your business grows. Learn more at www.altosoftware.co.uk.
