When you choose Homeflow for your estate agency website, whether a template website or a bespoke design, you're not just paying for a simple design; you're gaining access to an entire ecosystem of powerful tools, cutting-edge technology, and ongoing support.
Our monthly fee covers a range of essential services and ensures that your website remains fast, secure, and continually up-to-date. Here’s a breakdown of everything you get for your monthly investment:
At the heart of your website is the Homeflow publishing platform, which has been specifically designed to meet the needs of estate agents. This platform is the result of over 15 years of development, with millions of pounds invested into refining and improving it. Our software is built by a team of specialists who understand the unique demands of the estate agency market, ensuring you have the most advanced, feature-rich system available. That's why it's trusted by over 2,500 agency offices.
One of the standout features of a Homeflow website is our easy-to-use Content Management System (CMS). This gives you complete control over how your website looks and functions. Whether you want to add new pages, or tweak the design to reflect your brand, the CMS makes it simple.
You can easily manage all aspects of your site’s content, from text and images to meta descriptions, titles, and SEO tags. This level of control allows you to optimise your website for search engines and adjust content on the fly without relying on external developers. The flexibility of the CMS ensures that your website can adapt as your business evolves, putting you in control of your online presence.
As part of your website fee, you’ll also have access to the free version of Lead Manager, a powerful tool for profiling and managing the leads generated through your website, to improve how you convert website leads into valuations. This feature allows you to track, organise, and assess each lead, including automated questionnaires and workflows, giving you insights into the lead quality and helping you focus on priority follow-ups more effectively.
All Homeflow websites are hosted in one of the most secure and stable environments available today – Amazon Web Services (AWS). As a Tier One data centre, AWS offers world-class infrastructure and reliability, ensuring your site is always online and performing at its best. The secure hosting environment provides protection against cyber threats, so our platform delivers exceptional reliability with consistently high uptime performance.
We know that keeping a website running smoothly requires more than just launching it; it needs ongoing maintenance. Our team works behind the scenes to ensure your website remains operational and secure. This includes regular software updates, security patches, and monitoring to ensure your site is always up to date and functioning flawlessly.
One of the key benefits of choosing a Software-as-a-Service (SaaS) solution like Homeflow is that you’re always on the cutting edge. We’re constantly innovating and releasing new features to improve your website and enhance its functionality. Your monthly fee includes access to all platform updates, meaning you don’t need to worry about extra costs to upgrade or install new features. Our team of developers is committed to ongoing improvement, ensuring that your website evolves alongside the latest trends and technologies.
As part of the monthly fee, you get access to dedicated support from our UK-based, experienced customer service team. Whether you need technical assistance, guidance on how to use new features, or help with any issues, we're here to ensure your website continues to work for you. You can reach us via phone, live chat, or email. Our support team is intimately familiar with the specific needs of estate agents, so you can be confident that you'll get prompt, relevant assistance when you need it. All our support and customer service staff are specialists and based in the UK.
Homeflow’s platform is designed to integrate easily with a wide range of third-party tools that estate agents rely on, including agency CRM systems, email marketing tools, plug-ins and more. Your monthly fee includes access to these seamless integrations, ensuring that your website can connect with other systems you use, saving you time and improving efficiency.
Your website will come pre-optimised for search engines, as we ensure that the platform and all the websites meet best practices for SEO right out of the box. This includes fast page load times, proper indexing, and responsive design, which are all factors that contribute to higher rankings in search results. The CMS provides the flexibility for you to tailor your own meta data to improve your SEO against your local competitors. We also continuously monitor performance, ensuring that your site is always quick and efficient for your users.
At Homeflow, we take data privacy seriously. Created using our platform, we ensure that your website is designed to comply with GDPR and other privacy regulations. As the data controller, we handle your data with the utmost care, ensuring that your agency remains compliant and your clients’ information is protected.
When you consider the scale of what’s included in your monthly fee – from the software licence and hosting to ongoing maintenance, improvements, and support – it’s clear that Homeflow offers exceptional value. You’re not just paying for a website; you’re investing in a powerful, secure, and constantly evolving platform that grows with your business, and enables your business to grow.
By choosing Homeflow, you’re not only getting a website, but also the ongoing support and innovation that will keep your business at the cutting edge. The fact that all of this is bundled into a single monthly fee ensures that you can focus on running your business while we handle the technical details.
