"Homeflow has significantly enhanced the way our business operates.”
Sparks Ellison is a highly regarded independent estate agency in Chandler’s Ford, known for its rigorous standards and strong client relationships. As the business grew, Co-Founder and Director Mark Ellison wanted technology that could not only streamline operations but also give him the visibility and control he needed as a business owner.
In his words: “Homeflow has significantly enhanced the way our business operates.”
Mark had clear expectations of what great technology should provide to his operations, and Homeflow’s Lead Manager met these directly.
“As a business owner, I have been particularly impressed by how effectively it delivers against the key items on my operational wish list. It provides my team with complete clarity on where their focus should be, and it gives me immediate insight into the real time position of the business.”
This clarity — both for the team and the leadership — underpins Sparks Ellison’s improved responsiveness, prioritisation of leads, and oversight.
Before switching to Homeflow, enquiries used to enter the CRM with little or no context. Homeflow transformed this experience entirely.
Mark explains:
“We now receive a far more intuitive and informative interface that not only identifies the applicant but also highlights any associated opportunities, such as potential valuation leads or property referrals to our wider network.”
This richer picture helps the team act quickly and intelligently, supported by immediate visibility into response times and ownership:
“I can see, at a glance, how promptly we have responded to the enquiry and which team member is handling it.”
The built-in scoring system has also changed the way Sparks Ellison prioritises.
“The scoring system, rating applicants from 0 to 100, adds real value by instantly flagging the highest-priority leads.”
The improvements extended beyond enquiry handling into Sparks Ellison’s referral process, particularly through the Relocation Agent Network (RAN), with automations and streamlined processes.
“What was previously a time consuming task, manually entering client details into the RAN platform and locating the appropriate agent, has now been reduced to a single click.”
Homeflow now does the heavy lifting automatically:
“Homeflow automatically imports the client’s information, identifies the correct agent, and even provides a high quality script to support the referral conversation.”
This shift has increased efficiency, consistency, and referral success across the team.
One of the biggest impacts has been the quality of insight available to the leadership team.
As Mark describes: “In short, Homeflow provides crystal clear visibility of business performance, streamlines client handling, and makes processes faster, more transparent, and more efficient.”
For him, the ability to see exactly how the business is performing has been transformational.
“For me as a business owner, the comprehensive reporting and performance insights are invaluable, allowing us to understand exactly how the business is functioning and who our top performers are.”
This level of oversight means Sparks Ellison can make informed decisions quickly.
With Homeflow, Sparks Ellison has:
Sparks Ellison’s experience reflects exactly what Homeflow aims to deliver: clarity, efficiency, and data-driven confidence.
Mark’s words capture it best:
“Homeflow provides crystal clear visibility of business performance, streamlines client handling, and makes processes faster, more transparent, and more efficient.”
