Getting your estate agency video seen

How to maximise views of your video content

If you’ve gone to the trouble of investing in a great estate agency video, you’ll want to leverage that investment properly.  You want it seen by thousands of people, especially using it to help convert your vendor prospects more effectively.  Here are some ideas to get that play count sky rocketing:

  • Put the video, in an exposed and recognisable player, in full view, above the fold
  • Link to it in various ways in text links throughout your site
  • Promote it in side bars, alongside property listings, and especially alongside your “why choose us” content for vendors and landlords
  • Ensure you have it well labelled in Youtube to maximise discoverability
  • PR the video – talk to your local newspaper group, get them to link to it as a throw in, if you are advertising with them.
  • Email it to all your customers
  • Add it to your email signatures
  • Add it to your automated email alert signatures
  • Add it to your mobile site
  • Maybe put it on silent loop, or a low volume loop, if you have a waiting area in your office
  • Maybe send it to all applicants by automatic email response
  • And or manually send it out, in focused process, with all viewing confirmation emails

Targeting prospective vendors with focus:

  • Make it a matter of process, that you pre-email the video to all prospective vendors / valuations – before going to meet them.  “In advance of our free market appraisal next week, I wanted to send you this video.”
  • When you meet up with them, ask if they had chance to view the video
  • If not, include it again, in your immediate follow up email

And Social Media it to the max:

  • Tweet the video – you can re-tweet it once every few weeks too
  • Post the video to your Facebook page
  • And add it to your company (and even your director’s) Linkedin pages
  • And don’t forget that most important, too often overlooked, social network: Google+

Next steps:

Our sister agency, Roar Digital can help you make a vendor-focused video to pull in new instructions – so please do get in touch and we can chat about ideas.

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