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Essential Checklist for Your Estate Agent Website: 10 Must-Check Items

As an estate agent, your website is a critical tool for attracting potential clients and showcasing your services. To ensure that your website is optimised for success, it’s essential to review and check various elements regularly.
Watch the video below on 10 things to check on your Estate Agent website.

Here are the top 10 things to check on your estate agent website:

  • Design: Your Estate Agent website’s design should be clean, professional, and visually appealing. It should reflect your brand and provide a positive user experience. Ensure the layout is easy to navigate, the fonts are legible, and the overall design is visually appealing to your target audience. It’s worth remembering that in a recent consumer survey run by Homeflow, 81% of home sellers wouldn’t contact an estate agent for a valuation if their website looked dated. 
  • Mobile Responsiveness: With 60-70% of all traffic now being via mobile devices, it’s crucial to have a mobile-responsive website. Check how your website appears and functions on different mobile devices to ensure that it is responsive and provides a seamless experience to mobile users.
  • Clean URL Links: Your website’s URL links should be clean and easy to understand. Avoid using long, complicated URLs that can confuse both visitors and search engines. URLs should have relevant information to help SEO and logic, for example /homes-for-sale/town instead of scripted links such as /inforsale/x897ydeb. 
  • Speed: Website loading speed is crucial for user experience and SEO. Check the loading speed of your website using tools like Google PageSpeed Insights and make necessary optimisations, such as compressing images, minifying code, and leveraging browser caching, to ensure that your website loads quickly.
  • Icon design: Icons play an important role in website design and user experience. Check that your website includes clear and prominent icons to help user experience and highlight information across your website. 
  • Security and HTTPS: Website security is vital for protecting your visitors’ data and maintaining their trust. Check that your website has a valid SSL certificate, which ensures that it is served over HTTPS. HTTPS websites are also favoured by search engines and can positively impact your website’s ranking on Google.
  • Phone Number Clarity and Visibility: Your contact information, especially your phone number, should be prominently displayed and easily accessible on your website. Ensure that your phone number is clear, visible, and clickable on both desktop and mobile devices to encourage visitors to contact you easily.
  • SEO Titles:  SEO titles are hugely important for your website and will help local search terms for your business. Page titles and H1 titles are elements of a web platform and will impact your local search terms. A title on your home page or local branch page should include your locale in it, for example, Estate Agent in LOCATION. 
    Check that your website’s meta titles are optimised with relevant keywords, accurately describe the page’s content, and are within the recommended character limit (typically 50-60 characters). 
  • Boost Clicks with Additional Opportunities: Review your website for additional opportunities to drive clicks and conversions. For example, consider adding prominent call-to-action buttons, related property listings, or other offers that encourage visitors to take action and engage with your website further.
  • Accessible Forms: Forms are crucial for capturing leads, so it’s essential to check that your website’s forms are easy to find, fill out, and submit. Ensure your forms are accessible, user-friendly, and optimised for different devices, including mobile, to maximise conversions.

Regularly checking these 10 key elements on your estate agent website can help ensure that it is well-designed, functional, and optimised for success. A professional and user-friendly website can help you establish credibility, generate leads, and drive conversions, ultimately contributing to the growth of your real estate business online.

Agents interested in understanding their local website trends on Google can get a free benchmark report from Homeflow. See your agency’s ranking, compared to immediate local competitor websites, by signing up for a free benchmarketing tracking report at https://www.homeflow.co.uk/estate-agent-lead-generation/homeflow-benchmarking/

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